Some Info About Tom’s Pepsi Kona Commercial; Video: Tom, Cerys & Jools
March 11th, 2010
The Pepsi Kona ad (in the March 8 post below) was shot on a soundstage in West LA in 1996 or 97. It was directed by Joe Pytka who started in documentary films and went on to direct more than 5,000 commercials, including “this is your brain on drugs…” (Remember that?) He also directed spots for products including Nike and McDonald’s. To encourage the economic redevelopment of New York City after 9/11, he directed four of the so-called “New York Miracle” ads, including spots with Woody Allen skating, Henry Kissinger sliding into home plate, and Yogi Berra* conducting the Philharmonic. Pytka also directed music videos by many artists including Michael Jackson. Along the way he directed two feature-length films. Let it Ride (1989), with Richard Dreyfuss and Space Jam (1996), with Michael Jordan and others from the NBA. To get the horn sound Pytka wanted in the spot, the TJ band was augmented with a few more musicians.
Shortly after that ad was done, Tom worked on, and released Reload. To promote it he made lots of TV appearance in the UK (CD wasn’t released in the US. (Perhaps it was believed we wouldn’t get it?) At any rate, among the promo appearances was the usual one on the Jools Holland BBC show, Later.
TJ has almost 10 minutes of video from that appearance where, accompanied by the tremendous Jools Holland Rhythm and Blues Orchestra, Tom sang solo and with Cerys Matthews, performed Baby, It’s Cold Outside. (The cover of their single is at left, in case you didn’t guess. That is not them in the picture.)
You can watch it in the TJI.com Video Library.
*Yogi Berra, a beloved figure in New York, is a former catcher for the NY Yankees and, after he stopped playing ball, was a broadcast commentator and a manager. He is famous also for his unique turns of phrase. There are many, many examples, including: “It ain’t over ’til it’s over,” It’s like déjà vu all over again,” When you get to a fork in the road, take it,” “Nobody goes there anymore because it’s too crowded.”














