Pogonophobia is the medical name for a fear of beards. (Hey! I don’t make this stuff up!). Movember is a worldwide organization that raises money to support research and care for men’s health and uses the moustache (and, often) the beard that may go with it) for the cause. But, what is “Movember?” Their website tells you that:
“The Mo, slang for moustache, and November come together each year for Movember.
“Movember challenges men to change their appearance and the face of men’s health by growing a moustache. The rules are simple, start Movember 1st clean-shaven and then grow a moustache for the entire month. The moustache becomes the ribbon for men’s health, the means by which awareness and funds are raised for cancers that affect men. Much like the commitment to run or walk for charity, the men of Movember commit to growing a moustache for 30 days.
“The idea for Movember was sparked in 2003 over a few beers in Melbourne, Australia. The plan was simple – to bring the moustache back as a bit of a joke and do something for men’s health. No money was raised in 2003, but the guys behind the Mo realized the potential a moustache had in generating conversations about men’s health. Inspired by the women around them and all they had done for breast cancer, the Mo Bros set themselves on a course to create a global men’s health movement.
In 2004 the campaign evolved and focused on raising awareness and funds for the number one cancer affecting men – prostate cancer. 432 Mo Bros joined the movement that year, raising $55,000 for the Prostate Cancer Foundation of Australia – representing the single largest donation they had ever received.
The Movember moustache has continued to grow year after year, expanding to the US, UK, Canada, New Zealand, Ireland, Spain, South Africa, the Netherlands and Finland.
“In 2009, global participation of Mo Bros and Mo Sistas climbed to 255,755, with over one million donors raising $42 Million US equivalent dollars for Movember’s global beneficiary partners.”
Not sure how “Mo Sistas” directly participate, but it is a good cause and should get attention, as does breast cancer.
So? What does Tom Jones have to do with all this? Aside from the fact that, the UK’s Beard Liberation Front named his a “Beard of the Year” in 2008 and, with that beard, comes his moustache.
Well, students at the Desautels Faculty of Management business school at McGill University in Canada, put together a fundraising video for Movember and, quite appropriately, used Give A Little Love. as their soundtrack. You can watch part of their very cute video (TJI space limitations prohibited the listing of cast and credits, including Sir Tom) here. Sadly, the quality didn’t translate very well, but you’ll get the point. (And that bit from The Simpsons at the top of the cliff is so true….about many universities and many other things, too, isn’t it?!
If you live in the US, you can find out more about Movember here. In other countries just google “Movember” and your country’s branch will come up.
(Thanks to TJI’s friend, Dre.)